Our Process

How It Works

We follow a clear and structured process to deliver the best digital results for your business.

Phase 1: Client Understanding & Planning

We start by understanding your business deeply.

We discuss your business goals, vision, and expectations.
We analyze your requirements, products, and services.
We study your target audience and market behavior.
Based on this, we create a clear plan for website design, SEO, and marketing.

This step helps us build the right strategy from the beginning.

Phase 2: Website Design & Development

Your website is the foundation of your digital presence.

We design and develop a custom website based on your business needs.
The website is built to match your brand and services.
We focus on user-friendly design and smooth navigation.
We optimizes page speed & structure for best performance.
Technical SEO is implemented for proper indexing

The result is a fast, secure, and high-performing website.

Phase 3: SEO, Local SEO, AEO & GEO Optimization

We improve your visibility across all search platforms.

We analyze keywords based on their type such as Informational, Transactional, Commercial keywords
Content is optimized according to search intent.
SEO strategies are applied for better rankings.
Local SEO helps business to appear in maps & local searches.
AEO ensures visibility in answer-based searches.
GEO helps your brand appear in AI & generative search results.

This ensures your business is found wherever users search.

Phase 4: Performance Marketing & Growth Tracking

We focus on traffic, leads, and conversions.

We launch targeted performance marketing campaigns.
Ads are optimized to reach the right audience at the right time.
We track performance using Analytics & Search Console.
Growth, traffic, and conversions are monitored regularly.
Strategies are improved based on real data and insights.

This helps achieve consistent growth and better ROI.

SEO Tools and Their Importance

SEO tools play a crucial role in analyzing website performance, identifying issues, understanding user behavior, and improving search engine rankings. Below are some of the most widely used SEO tools and their key functionalities.

Google Keyword Planner

Google Keyword Planner is primarily used for keyword research and planning SEO or paid campaigns.

Identifies relevant keywords related to a business or industry
Analyzes search volume, keyword trends, and seasonality
Evaluates competition level for each keyword
Helps in selecting keywords with high search demand and achievable competition

Google Search Console (GSC)

Google Search Console helps monitor and optimize a website’s presence in Google search results.

Query analysis:
Landing page–wise performance:
Location-wise data:
Overall performance reports:
Core Web Vitals:
Technical issue detection such as Crawling and indexing status, 404 errors, server errors, Crawled but not indexed pages, & Mobile usability issues.

Google Analytics (GA-4)

GA-4 focuses on user behavior and traffic analysis.

Demographics: Age, gender, interests
Geographics: Country, city, region-wise users
Default channel grouping: Traffic sources such as Organic Search, Direct, Referral, Paid, Social
Source / Medium analysis: Identifies where traffic originates
User engagement metrics: Sessions, events, conversions, engagement time

Screaming Frog

Screaming Frog is a powerful technical SEO and on-page auditing tool.

Detects on-page SEO issues such as:
- Missing or duplicate title tags and meta descriptions
- Broken links (404 errors)
- Redirect chains
- Canonical issues
Analyzes URL structure, headings, images, and internal linking

SEMrush

SEMrush is widely used for competitor analysis and keyword intelligence.

Identifies competitors’ top-performing keywords
Analyzes backlinks and referring domains
Compares domain performance
Tracks keyword rankings and visibility
Helps identify content and keyword gaps

Ahrefs

Ahrefs is known for website health and backlink analysis.

Provides a website health score
Identifies technical issues affecting SEO performance
Analyzes backlinks and anchor texts
Helps track keyword rankings and organic traffic
Detects pages affected by SEO errors

Looker Studio (formerly Google Data Studio)

Looker Studio is a data visualization and dashboard creation tool.

Creates interactive SEO dashboards
Integrates data from GSC, GA-4, and other tools
Helps present SEO performance reports clearly
Useful for tracking KPIs and sharing insights with stakeholders

PageSpeed Insights

PageSpeed Insights evaluates website speed and performance.

Measures page speed on mobile and desktop
Analyzes Core Web Vitals
Identifies performance bottlenecks such as:
- Render-blocking resources
- Large images
- JavaScript and CSS issues

Google Tag Manager

Free tool to manage all website tracking codes
No need to edit website code for every update
Works with Google Analytics, Google Ads, Meta Pixel & more

Why It Matters

Saves time and reduces developer dependency
Helps track clicks, forms, and conversions
Improves website speed and performance
Makes testing and debugging simple
Ensures accurate marketing and analytics data

Google My Business

Google My Business helps your business appear on Google Search and Maps
It shows your business details like name, address, phone number, and hours
Customers can find, call, message, and visit your business easily

Why Google My Business Is Important

Improves local visibility on Google
Helps attract nearby customers
Builds trust with reviews and ratings
Increases calls, website visits, and directions
Supports local SEO and map rankings
Allows you to post updates, offers, and photos

Gooogle Trends

It shows what people are searching for in real time.
It helps identify popular topics and search demand.
Data can be viewed by location, time, and interest level.

Why Google Trends Is Important

Helps understand user search behavior.
Identifies trending keywords and topics.
Supports content planning & SEO strategy.
Helps compare multiple keywords or brands.
Shows seasonal trends and demand changes.
Assists in planning campaigns at right time.

Improves decision-making with real search data

Rich Result Test

It checks if your webpage is eligible for rich results in search.

It tests structured data (schema markup) on your page.
The tool shows which rich results your page can display.

Why Google Rich Results Test Is Important

Helps your content appear with rich features in search results.
Improves visibility with stars, FAQs, reviews, and more.
Detects errors in structured data.
Ensures Google can read and index schema correctly.
Helps improve click-through rates from search results.

SEO Specialist

We Will Help You
To Ranking Your Site

From an SEO specialist’s perspective, we possess the expertise to optimize your website, enhancing its visibility and driving organic traffic to your business.