Recently Facebook updates its UI, UX design & algorithm. Social Media is a fast-paced industry. To keep up paying attention to platform updates changes its algorithm.

Allow people to promote & trade non-medical mask on Facebook.

Facebook uses the Machine learning to deliver Ads.

Introduce a new online shopping experience on Facebook.

Introduce a new online shopping experience on Instagram.

Facebook allows advertising on fashion accessories such as a mask.
Mask’s importance is the increase in the Covid-19 situation. Most of the health authorities advise wearing non-medical masks. Because of that many businesses start making & selling masks to fulfill the need. The advertisement for masks as medical-grade is strictly forbidden.

Facebook introduces the Email Marketing tool.
Similar to the traditional email marketing tool you can compose the email, Facebook will give a more attractive solution. Choose & track the performance of the audience.

App Installs objective available for Instagram branded content ads. Any Instagram user enable branded content tool in the settings and advertiser can partner with them to run ads. This is compatible with the app installs objective advertiser with a unique opportunity.

Facebook will change the Campaign Budget Optimization (CBO)
The Campaign Budget optimization provides noticeable performance & value gains in a majority of scenarios. The ad set budget valuable to advertisers. The CBO is a very effective tool to manage the budget more effectively using the Facebook algorithm. Facebook made an ads platform status tool to monitor outages.

The purpose of this tool is to provide ad buyers with more transparency about the Facebook ads manager platform in most common metrics amount spent, impression, reach, results, and cost per result.

Facebook updates the tracking tools to make ad tracking easier
Facebook updated several reporting tools to make it easier for advertisers to track & measure campaign performance and user trust.

Facebook update-
Off Facebook Activity gives the user more control of their data. Facebook has introduced upcoming features Off-Facebook Activity, user control of the data they share with brands & advertisers.

Off-Facebook Activity the online generate data means searching on the internet, sharing data, etc. Such data can be sent to Facebook. This data helps businesses to find the right audience to show ads. Facebook receives about your activity on Mobile applications and websites. Because of this option, we can disconnect it from your account.

Ideas to Regulate the Internet:-
1. Harmful Content:- Terrorist Propaganda, hate speech & much more
Facebook publishes transparency reports on how effectively we are removing harmful content, it’s important as financial reporting.

2. Election Integration:-
Online political advertising laws primarily focus on candidates and elections, rather than a divisive political issue.

3. Privacy:-
Privacy & data protection needs a globally harmonized framework.

4. Data portability:-
regulation guarantees the principle of data portability. Facebook removes some detailed targeting Options.